About the author
Piotr Kudela
Website Editor, Growth Marketing by Aktiia
Piotr Kudela joined Aktiia in July 2022 as a data science and digital marketing specialist. Prior to this, Piotr undertook consultancy work for clients including Johnson & Johnson Medical Devices and Jardiance. Piotr completed his MSc studies in management/IT at the Wrocław University of Science and Technology in Poland. Upon graduation, he worked in a range of roles where he specialised in website design, specifically managing and expanding online website traffic. Through this work he developed expertise in on-page optimisation, marketing campaigns and Search Engine Optimisation (SEO).