Assad Khan has over 20 years’ experience within marketing, with core expertise in business dynamics, consumer behaviour and market trends, having led marketing and e-commerce within fashion, digital, retail and healthcare. Assad has been Aktiia’s Head of Growth since 2020, and since joining he has overseen both the expansion of the brand and an increase in the user-base. With a decade in the digital health and medical industry, Assad exemplifies expertise, dedication, and a commitment to promoting a healthier way of life.